Have you started a blog and are you interested to know how you can make money from it?
A lot of bloggers have had success turning their blogs into earning opportunities. To follow their footsteps, all you have to do is to put in the hard work and commitment and have the right tools at your disposal.
For retirees and beginners who are looking to set-up their very first blog, you can check out our very easy 5-step guide on setting up your blog here.
Now that you have a blog, it’s time to learn how you can make money from it!
But wait! Before monetizing, promote first.
Monetizing your blog relies on a very important detail: readership (traffic to your website). If your blog has zero readerships (traffic), you can’t hope to make money from it. And to get the traffic to your blog website that you need to earn from it, you have to make a way for readers to find and read your blog first.
8 tips to get your readers to your blog
Sharing your stuff on your personal social media is now one of the easiest ways to get people to know about your blog. This is where your friends are, and where your friends and family can support you, which will then flow over to their friends, and the friends of their friends until your reach gets bigger and bigger. Check this social media course in case you need more help.
Collaborate with other blogs
Be a part of the blogging community so you can promote each other and to each other. You can do this through guest posting, where you write a post on other blogs with a link back to your blog, and do the same for others. Think about it as mutualism. You can grow by helping another blogger grow. You can share your stories, markets and readers and then grow that market-based blogger.
Build an eNewsletter subscriber
This is a great way to engage your readers if you have enough people subscribed to your newsletters, that’s already a captured market that you can talk to directly. Building a newsletter is simply enabling a feature in your blog for people to leave their emails so you can then keep them updated about new topics and articles that you write and upload. If they like your content, believe me, they will want to read more.
Optimize your SEO
The real facts are: You may have the best and most insightful content, but if no one can find your blog, all your hard work goes to waste. SEO (search engine optimisation) is the secret to the success of many bloggers and websites all over the world and it is a multi-billion dollar industry now. In a sea of websites and blogs clamouring for attention, this is how you can be found.
Optimizing your blog for SEO relies on one very important factor: keyword. A keyword is a word or a group of words that someone uses when searching for something on Google. This is what people will be looking for, so you want your blog to be the blog that comes up when they search for these words.
Apart from keywords, keep related keywords in mind as well. Related keywords are words related to your main topic and are words usually connected and used alongside your keywords. Google will appreciate this and you get to page 1 on the google.
Keep your content fresh
Keep your content updated and relevant. For example, if you’ve written about your amazing experience in a restaurant in New York one, two years ago, make sure to update that article if the restaurant has closed, or if they adjusted their times, or if they moved to a different location. Google likes articles that are new or regularly updated. Your readers would appreciate it, too, if you kept your content fresh and updated.
Link in, out, and around
In the simplest terms, include links to other content around your blog and link to relevant content outside your blog. Outbound links are also helpful in allowing Google to understand your content, and then increase trust in your website. Make sure to link to credible and relevant sites so their trust rating can affect yours. to learn more about digital marketing strategies we recommend to take this course.
Create your own terms
Did you know that coming up with your own keywords and unique terms will not only establish your credibility but also make you an authority on that keyword? Develop a strategy, technique, process, or concept that’s unique to you, and give it a name. Use that keyword and get the word out. Once it catches on, you’ll be the first to reap the results since you are the source of that term.
Get paid ads
This is the more expensive way to go about promoting your blog. You can pay Google to direct clicks to your blog, or you can advertise your blog through paid ads on Facebook Ads, Instagram Ads, or Twitter Ads. While this sounds costly, this helps especially when you’re starting out just to get the ball rolling.
Now, we monetize!
When you’ve followed our very helpful tips to promote your blog, and you’ve amassed a steady number of readers visiting your site, now you’re ready to monetize.
Remember: Blogging is not an overnight success; it takes hard work, patience, and commitment. But with the right tools and tricks, all of that will pay off.
AdSense Ads (small money)
This makes small money but is very easy to do. AdSense is basically showing ad placements on your blog and its done in an automated way without much of your involvement. Think of it as billboards of the digital world.
The nice thing about AdSense is that you have thousands of advertisers bidding to advertise on your blog, and all you have to do is add the simple code to your blog. Just go to Google AdSense to sign up and you’ll be ready to go. Remember: you will only get paid when and if a customer clicks on the ad.
Sell Your Own Ad Space (big money)
Instead of settling for automated ad placement through AdSense, you can set up your own ad placements on your blog and sell your own ad placements and promotional emails directly to other businesses—this is known as sponsorship. This makes bigger money, but can be a bit more hardworking since you have to approach brands (other businesses) personally and offer them an incentive why they should place on your blog. If you have a good readership on your blog, this should be a very good option to explore.
Sponsored posts and product reviews
Instead of offering your ad space to businesses, offer a less hard-sell way to promote their product or service. You can do this by reviewing other businesses product or service, basically write a blog about product X or compare 3 different products, this acts as a marketing tool for their brand. Just be careful when doing this because you don’t want to turn off your readers by reviewing products or services that may be too far from your niche or brand. So when approaching businesses and offering to them this service keep in mind to review the businesses that are relevant to your blog and your readers.
Affiliate networks, one of the easiest and most popular ways among bloggers. Affiliate strategy rewards you when people use the links that you are promoting to make a purchase. All you have to do is to join an affiliate program—most commercial store websites and big brands have an affiliate program. One of the examples is Amazon—choose which products to promote, obtain a unique affiliate link via program online within a minute, use that link in your website in a specific and relevant blog, and when your reader clicks on it and purchases through that link, you get a commission.
Sell your skills or products
Since people are already on your blog, might as well offer them your services and products. These are things that you’ve developed or you’re offering yourself, which may be relevant to your audience and topic. If you’re a food blog, you may start offering cookbooks or ebooks of your most secret recipes. If you’re talking about a specific trade like engineering or carpentry, you may offer some premium content through audiobooks or ebooks. If you’re into the mentoring or inspirational segment, you can offer your mentoring services. Use your blog to your advantage, and use it as a marketing tool to offer more to your readers.
Bonus tip: Monetize your writing services outside your blog
Since you’re already polishing up on your writing skills as a blogger, you can also earn from your writing skills by joining the sharing economy also knowns as a gig economy. This is very popular now since everyone is working at home, and writing is something you can do remotely. You can be writing for people on the other side of the globe and earn from it! If you need to develop your skills further in the area od blogging and marketing, check our lifelong learning academy.
Take our Jobs Match Program now so you can get connected to amazing opportunities where you can monetize from your writing skills, we will guide you along the way.